Case Study: Complete EDI increases US sales with Martal Group outbound lead generation

Complete EDI generates 14 sales-qualified leads in 3 months with Martal Group

Complete EDI, a provider of electronic data interchange (EDI) solutions, sought to increase its sales in the US market. The company faced the challenge of launching its first-ever outbound lead generation efforts with a reduced internal sales team. They engaged the Martal Group to implement a targeted prospecting solution to address this.

Martal Group implemented multi-strategy outbound campaigns focused on generating leads and targeting prospects showing buyer intent, including those using competitor platforms. This solution delivered measurable results, generating an average of 6781 prospects and 5 qualified leads per month. Within just three months, Martal provided 14 sales-qualified leads, enabling Complete EDI's internal team to focus on nurturing and closing deals to grow their pipeline.

Complete EDI