Case Study: Afton Tickets achieves 518 leads and 5 closed deals with Martal Group

Afton Tickets generates 518 leads in 9 months with Martal Group

Afton Tickets, a ticketing solution provider for live event organizers, sought to increase its sales within the competitive US market. The company engaged the Martal Group to accelerate sales by boosting brand awareness and generating qualified leads for its in-house team through targeted outbound outreach.

Martal implemented an omnichannel solution using email, LinkedIn, and phone outreach, along with competitor displacement campaigns. This strategy generated 518 leads, 320 marketing qualified leads, and 97 sales qualified leads, ultimately closing 5 deals. Notably, a single deal from the campaign covered the entire cost of the 9-month project for Martal, delivering a significant ROI for Afton Tickets.

Afton Tickets