Case Study: Maine Maple Producers Association boosts visibility and web traffic with Marshall Communications

Maine Maple Producers Association drives 22,000 pageviews with Marshall Communications

The Maine Maple Producers Association, a trade group representing maple syrup producers, faced the challenge of promoting their crucial annual sales event, Maine Maple Weekend, after its traditional March date was postponed to October 2020 due to the COVID-19 pandemic. They engaged the vendor Marshall Communications to raise the event's profile, sell more products, and drive web traffic amidst low public awareness for a fall event.

Marshall Communications implemented a multi-faceted solution including a media relations campaign, a social media strategy with a dedicated Facebook event, an online recipe contest, and targeted Facebook advertising. The results were extensive media coverage and a dramatic increase in web traffic, with over 22,000 pageviews and more than 7,000 new users visiting the Maine Maple Producers website during the event weekend.

Maine Maple Producers Association