Case Study: Maine Grains boosts media visibility and sales with Marshall Communications

Maine Grains earns 36 media results and boosts sales with Marshall Communications

Maine Grains, a purveyor of organic and heritage grains, sought to increase awareness for its 10th anniversary and bolster its internal marketing capabilities. To meet these goals, the company engaged the public relations services of vendor Marshall Communications for a targeted media relations campaign.

Marshall Communications implemented a comprehensive strategy that included media pitching, executive award nominations, and direct coaching for the Maine Grains team. The vendor's efforts secured 36 media results, including a feature on MarthaStewart.com, and significantly increased sales for both the company's dry goods shop and cafe in the months following the campaign. Marshall Communications far exceeded the initial goal of three high-value media placements, successfully elevating the Maine Grains brand profile.

Maine Grains