Case Study: FirstPark boosts brand recognition and lead generation with Marshall Communications

FirstPark boosts website traffic 30% with Marshall Communications

FirstPark, a business park in Maine, faced the challenge of improving its brand recognition and marketing efforts to attract more businesses to lease or own office space. To address this, they partnered with vendor Marshall Communications and utilized their service, The Marshall Plan®, to develop a new organizational identity and public relations strategy.

Marshall Communications implemented a comprehensive solution that included creating a brand style guide, refreshing the website and e-newsletter, launching social media channels, and promoting the park's unique dog-friendly feature. This strategy resulted in significant media coverage, a 30% increase in website traffic, a 157% rise in leads, and two new businesses moving in for a total of $630,000, delivering an impressive 1,475% ROI for FirstPark.

FirstPark