Case Study: City of Augusta boosts public engagement and COVID-19 communication with Marshall Communications

City of Augusta boosts Facebook reach 57% with Marshall Communications

The City of Augusta faced the challenge of effectively communicating vital COVID-19 safety precautions, vaccination information, and safe voting procedures to its residents. To increase engagement and keep the community safe, the city partnered with vendor Marshall Communications for public relations and marketing services.

Marshall Communications implemented a comprehensive solution that included message development, media interviews, website updates, social media coordination, and the production of television and radio PSAs. The results were significant, generating 22 pieces of coverage with an estimated 283,000 views and an online readership of 47.2 million. The campaign contributed to Augusta achieving a 77% vaccination rate, one of the highest in the state, and substantially increased social media engagement and page likes.

City of Augusta