Case Study: Bar Harbor Chamber of Commerce boosts winter visitation with Marshall Communications

Bar Harbor Chamber of Commerce boosts visitbarharbor.com users by nearly 50% with Marshall Communications

The Bar Harbor Chamber of Commerce faced the challenge of significantly decreased tourism during the winter off-season, despite the area's popularity in warmer months. They partnered with Marshall Communications on a public relations and marketing campaign to increase interest and drive traffic to their website, visitbarharbor.com.

Marshall Communications implemented a strategy that included proactive media pitching, a press trip for journalists, social media content showcasing winter activities, and a monthly e-newsletter. This effort resulted in significant national and regional media coverage, leading to nearly a 50% increase in both website users and sessions. The coverage itself garnered an estimated 4.41 billion online readership and over 3 million coverage views for the Bar Harbor Chamber of Commerce.

Bar Harbor Chamber of Commerce