Case Study: American Lung Association boosts social media engagement with Marshall Communications cooking videos

American Lung Association boosts engagement with Marshall Communications as Facebook views jump from 31 to 162

Marshall Communications was engaged by the American Lung Association to help increase engagement and enthusiasm for their 2021 Trek Across Maine event through more effective social media content.

Marshall Communications created a series of cooking videos that were published across multiple social platforms. The strategy included aligning recipes with food holidays and pitching the videos to local news programs for additional coverage. The results included a significant increase in average views and engagements per post across all social channels. The campaign was so successful that one of the videos was featured on a WGME news program, and the format was subsequently pitched to and featured four times on NewsCenter Maine.

American Lung Association