Case Study: Blue Moon Estate Sales builds loyal shoppers and boosts repeat visits with Marsello

Blue Moon Estate Sales - Customer Case Study

Blue Moon Estate Sales, an estate sale company with over 130 locations, faced a challenge when the real estate market slowed. They sought to build a loyal community of shoppers to bridge the gap and encourage repeat business. To achieve this, they implemented a loyalty program from Marsello.

Using Marsello's loyalty program, Blue Moon rewards shoppers for purchases and engagement, fostering a strong sense of community. The results have been significant, with the program adding 500 new members weekly and achieving a 38% repeat purchase rate. Over 50 million loyalty points have been earned, and Marsello has been instrumental in providing valuable customer data that helps Blue Moon win new clients.

Blue Moon Estate Sales

Kaley Plaxton

Marketing Specialist