Case Study: Finnleys boosts repeat purchases with Marsello

Finnleys - Customer Case Study

Finnleys, a family-owned fashion retailer, sought to create a seamless omnichannel experience and increase customer retention. They needed a loyalty program that integrated with their Shopify and Heartland POS systems to unify their online and in-store customer data.

Marsello provided the integrated loyalty platform, Finnleys Friends, which enabled segmented email campaigns and automated customer communications. By leveraging Marsello's segmentation and Meta audience sync, Finnleys increased their repeat purchase rate by 27.2% year-to-date, boosted website traffic, and drove significant online sales growth through highly targeted marketing.

Finnleys

Carlie Huss

Creative Specialist