Case Study: Home Goods Hardware achieves 18x ROI with Marsello

Home Goods Hardware's automated 'welcome' email sees an open rate of 50%

Home Goods Hardware needed a way to effectively welcome and convert new online shoppers who had created an account but not yet made a purchase. The company turned to Marsello and its automation tools to address this challenge and prevent potential customers from being overlooked.

Marsello implemented a custom automated welcome email campaign for Home Goods Hardware. The solution included a 15% discount offer and engaging brand content. This strategy delivered remarkable results, including an 80% increase in attributable revenue within eight months. The welcome email itself achieved a 50% open rate, a 41% click-to-open rate, and a 4.9% conversion rate, contributing to an 18x return on investment for the retailer.

Home Goods Hardware