Case Study: TennisGear boosts customer database growth and unified omnichannel marketing with Marsello

How TennisGear Uses Their Customer Data to Take on the Big Players

TennisGear, a multi-channel retail and coaching business, faced the challenge of managing and unifying its customer data across physical stores, coaching sites, and two online shops. Their goal was to streamline the customer experience, but they lacked the ability to separate and segment in-store versus online customers. They turned to the vendor Marsello, utilizing its marketing, loyalty, and data integration tools to address this.

Marsello provided a solution by integrating natively with TennisGear's Lightspeed POS and ecommerce systems, creating a centralized data hub. This allowed for effective segmentation and the use of features like POS prompts that remind staff to add customers to sales. The results included a 2.5% increase in their customer database and the ability to run highly targeted, personalized marketing and loyalty campaigns, giving them a competitive edge.

TennisGear

Declan

Project Manager