Case Study: LEGO® Certified Stores achieves 740x ROI with Marsello

LEGO - Customer Case Study

The customer, LEGO Certified Stores, operated by Great Yellow Brick Co. in South Africa, needed a unified marketing and loyalty solution that could work seamlessly across their four brick-and-mortar locations and their eCommerce store. They required a way to engage customers with vibrant campaigns and manage a single loyalty program for both online and in-store shopping channels.

The vendor, Marsello, provided its platform integrated with the customer's Lightspeed POS and Shopify systems. This solution enabled the creation of dynamic email marketing campaigns and a cohesive loyalty program where customers could earn and redeem points anywhere. As a result, LEGO Certified Stores saw a 740x return on investment from their marketing efforts and experienced a 1950% increase in revenue over a two-year period using Marsello.

LEGO

Hayley Greenstein

Certified Stores Managing Director