Case Study: HobbyTech Toys discovers where marketing converts with Marsello

HobbyTech Toys discover where their marketing converts

HobbyTech Toys, a mass-market hobby store in Western Australia, sought to create a seamless loyalty program for its growing online business that integrated with its Shopify and Lightspeed systems. The company also faced the significant omnichannel challenge of not knowing which marketing efforts were truly driving in-store sales, leading to inefficient spending and subsidized shipping for distant online orders.

Using Marsello, HobbyTech Toys integrated its online and in-store data to gain a unified view of customer behavior. The Marsello platform revealed that the majority of marketing-converted revenue was actually from local in-store purchases, not online sales as previously thought. This eye-opening data allowed them to refocus their strategy on local customers, leading to insights that in-store shoppers are 5.5x more likely to return than online shoppers. Marsello provided the tools for effective attribution and a loyalty program that rewards frequent engagement, ultimately leading to more informed and profitable marketing decisions.

HobbyTech Toys

Jordan Hepburn

Owner