Case Study: Brandini Toffee achieves 114x ROI with Marsello

Brandini Toffee - Customer Case Study

Brandini Toffee, a specialty food company, needed an omnichannel marketing tool to create a cohesive customer experience across its four brick-and-mortar stores and online shop. The family-owned business sought a solution that could integrate email campaigns with a loyalty program to focus on both customer acquisition and retention. This challenge led them to the vendor, Marsello.

Marsello implemented its loyalty and marketing platform, which was easy to set up and integrated seamlessly with Brandini's Shopify and Lightspeed systems. The solution included a multifaceted loyalty program and email marketing tools, which helped double the customer email list. The results were significant, including a 114x ROI, an 18% repeat purchase rate, a 583% increase in sales from automated emails, and a 120% YoY revenue increase over a four-month period.

Brandini Toffee

Justin Post

Partner