Case Study: Merrell NZ achieves 969x ROI with Marsello

Merrell NZ - Customer Case Study

Merrell NZ, a long-standing distributor of Merrell footwear and apparel, faced a challenge when the COVID-19 pandemic impacted their brick-and-mortar and wholesale sales channels. They needed an integrated marketing solution to unify their physical, digital, and wholesale operations and grow their eCommerce presence. They turned to the vendor Marsello for its omnichannel marketing platform.

Marsello provided a solution integrating with Merrell NZ's Cin7 and Shopify systems, enabling email marketing, automation, and a customer loyalty program. The results were outstanding, including a 969x return on investment. Their automated email campaigns achieved a 62% open rate, and their new loyalty program quickly grew to 123 VIP members, significantly boosting customer retention and engagement.

Merrell NZ

José Matiz

Merrell NZ