Case Study: Federation achieves 107x ROI with Marsello

Federation generates 107x ROI on their marketing campaigns

Federation is a well-known New Zealand apparel brand seeking to enhance its omnichannel marketing and customer retention efforts. They partnered with the vendor Marsello to integrate their marketing and loyalty programs into a more seamless and effective system.

Marsello provided a solution that included targeted SMS campaigns, automated email workflows, and a multi-tiered loyalty program. This strategy delivered exceptional results for Federation, including a 28% revenue increase from a single SMS campaign, a 107x return on investment, and an almost 10% revenue boost directly from their loyalty marketing.

Federation

Luke Simonsen

Federation