Case Study: Sigi Skin achieves 129x ROI with Marsello email campaigns

Sigi Skin generates 129x ROI withMarsello-powered email campaigns

Sigi Skin, a skincare brand, wanted to improve its promotional outreach to customers. They partnered with vendor Marsello to leverage its email campaign service to better engage their audience and drive sales without resorting to deep discounts.

Marsello provided the platform for Sigi Skin to launch a value-added email campaign, exemplified by a successful Mother's Day promotion that featured a product bundle with a free gift. This strategy, which focused on adding value rather than cutting prices, resulted in a 37% open rate and a 19% conversion rate, driving a 48% revenue increase in the first week. Overall, Marsello helped Sigi Skin achieve a 129x return on investment and an 1158% increase in average revenue per email campaign.

Sigi Skin