Case Study: bCODE boosts loyalty revenue and campaign sales with Marsello

bCode kicks off strong with a 428% increase in revenue from campaigns

The customer, bCODE, an exclusive brick-and-mortar retailer for Skechers and Havaianas in Nigeria, sought to grow its business and increase customer engagement through its marketing efforts. To achieve this, bCODE partnered with Marsello to implement its loyalty and marketing platform, aiming to better leverage customer data and run effective promotional campaigns.

Using Marsello, bCODE launched a comprehensive loyalty program and ran a targeted "Double Perks weekend" promotion that offered double points on purchases. This initiative was supported by integrated email and social media marketing. The solution from Marsello delivered outstanding results, including a 428% increase in revenue from email campaigns, a 340% increase in revenue from loyalty customers, and a 94% increase in loyalty points spent by customers.

bCODE