Case Study: Bulo Shoes achieves 50x ROI with Marsello

Bulo Shoes are achieving 50x ROI by interlacing their loyalty program with cleverly curated email marketing

Bulo Shoes, an omnichannel fashion retailer, needed a retention marketing solution to support its growth by recognizing customer behavior across its online and brick-and-mortar stores. The challenge was to find a tool that could deliver the right marketing message at the right time to encourage repeat business. They turned to Marsello for its platform to address this need.

Using Marsello, Bulo Shoes implemented a fully integrated loyalty program and automated email marketing strategy. This solution generated a 44.35x ROI, with the loyalty program alone seeing a 45% engagement rate and generating an additional $7,800 in redemptions. Furthermore, their automated email campaigns brought in over $30,960 in just ten months. Marsello enabled Bulo Shoes to effectively communicate with customers and drive significant revenue.

Bulo Shoes

Silas Gomez

eCommerce Manager