Case Study: Pinjarra Bakery boosts repeat purchases and revenue with Marsello

Pinjarra Bakery - Customer Case Study

Pinjarra Bakery, an award-winning family bakery, was using a legacy point-of-sale system that made it difficult to run effective sales and marketing campaigns. The owners wanted to future-proof their business and find a marketing and loyalty solution that would integrate seamlessly with their new cloud-based POS, Lightspeed, to better engage their customers and encourage repeat visits. They chose Marsello for its integrated tools.

Marsello provided a suite of marketing and loyalty tools that integrated with the bakery's POS. Pinjarra Bakery implemented Marsello's automated win-back campaigns, SMS blasts for exclusive product previews, and QR code signups for their loyalty program. This solution delivered significant results, including a 66% repeat purchase rate and a 54x average purchase frequency. Their automations alone generated nearly $100,000 in extra revenue, and two SMS campaigns drove 15% of their attributable revenue over a three-month period.

Pinjarra Bakery

Daniel

Pinjarra Bakery