Case Study: Brandini Toffee nearly triples revenue with Marsello

Brandini Toffee Has Nearly Tripled Revenue Since Adopting Marsello

Brandini Toffee, a specialty foods company, needed an omnichannel loyalty program that would work seamlessly across its brick-and-mortar locations and its Shopify ecommerce store. Their challenge was to grow these sales channels and foster long-term customer relationships, a goal that became even more crucial during the COVID-19 pandemic.

They implemented Marsello's marketing and loyalty tools to create a unified customer experience. The solution delivered remarkable results: the company doubled its customer database within eight months and nearly tripled its overall revenue from 2019 to 2023, with 51% of its online revenue now coming from returning loyalty members.

Brandini Toffee

Brandon Weimer

Owner and Co-founder