Case Study: ALPHA60 boosts repeat sales and omnichannel loyalty with Marsello

How ALPHA60’s Customer-First Approach Drives Sales

ALPHA60, a Melbourne-based fashion retailer, needed to create a consistent omnichannel brand experience and make their systems more efficient. Their challenge was to seamlessly connect online and in-store customer interactions, including syncing accounts and gift cards across platforms. They partnered with Marsello, integrating it with their Shopify, Lightspeed, and Klaviyo platforms to address this.

Using Marsello, ALPHA60 implemented a simple and effective loyalty program while unifying their sales data. This integration allowed for advanced customer segmentation and personalized marketing, which supported their customer-first strategy. The solution delivered significant results, contributing to an exceptional repeat purchase rate of approximately 70%, which is far above the retail industry average.

ALPHA60

Kelvin Janissen

Brand Strategist