Case Study: Cosmetics & Fragrance Direct achieves 17x ROI with Marsello

Cosmetics Fragrance Direct generated 17x ROI in revenue by delivering a seamless omnichannel marketing experience

Cosmetics & Fragrance Direct, a leading Australian beauty and fragrance retailer, faced the challenge of strengthening customer loyalty in a competitive market. With five brick-and-mortar stores and an online shop, they needed a marketing solution from a vendor like Marsello to support all their sales channels and create a seamless omnichannel experience for their customers.

Using Marsello, the retailer implemented an automated email and loyalty program solution. This included their 'Exclusive Shopper' loyalty program and targeted automated emails, which integrated both online and in-store purchases. The results were significant, including a 17x ROI on email marketing, an 8% repeat purchase rate, and an average of $600 generated per one-off campaign, effectively doubling their customers' average spend.

Cosmetics & Fragrance Direct

Matt Holmes

Cosmetics & Fragrance Direct