Case Study: Yangoods boosts repeat purchases with Marsello loyalty marketing

Yangoods sees a repeat purchase rate of 54% thanks to a generous loyalty program

Yangoods, a fashion accessories retailer, sought to enhance customer retention and build a loyal customer base through an effective omnichannel marketing strategy. They partnered with Marsello to utilize its loyalty marketing platform, aiming to seamlessly engage shoppers across both their physical store and eCommerce site.

Marsello provided the solution by powering the 'Yangoods Insider Club' loyalty and referral program. This platform integrated online and in-store purchasing data, allowing customers to earn and redeem points anywhere. The results were significant: a 52% repeat purchase rate, over 4,300 reward redemptions with a 90% redemption rate, and an average customer lifetime value of $420 USD, demonstrating the powerful impact of the Marsello platform.

Yangoods