Case Study: MiVape builds loyalty and drives referrals with Marsello

MiVape - Customer Case Study

MiVape, a trusted vape and CBD retailer, faced significant marketing challenges due to heavy industry regulations that banned them from traditional digital advertising channels. Their primary hurdle was finding a way to build a direct line of communication with customers to encourage retention and reward loyalty. They turned to the vendor Marsello to implement its loyalty program solution.

Using Marsello’s seamless Shopify integration, MiVape launched an innovative referral program that incentivized word-of-mouth marketing. This solution helped them achieve an exceptional customer attachment rate of over 90% at the point of sale, accelerating the growth of their marketing database. The strong partnership with Marsello provided the flexibility and support that allowed MiVape to navigate ongoing regulatory setbacks and maintain success.

MiVape

Mario Jirjees

Owner