Case Study: My Sister’s Closet Boutique achieves 190x ROI with Marsello

My Sister’s Closet Boutique - Customer Case Study

My Sister's Closet Boutique, a women's apparel retailer, needed a multi-channel marketing solution to unify their eCommerce and brick-and-mortar store efforts. They partnered with the vendor Marsello to implement its platform for email, SMS, and loyalty marketing in order to better engage their customers and drive revenue.

Marsello provided the tools for a comprehensive omnichannel strategy, including limited-time event emails, segmented SMS campaigns, and a points-based loyalty program. This solution, integrated with their Shopify systems, generated a 190x ROI, a 641% increase in marketing-related revenue, and a 421% boost in monthly orders from SMS.

My Sister’s Closet Boutique