Case Study: Our Bralette Club Achieves $4K in Win-Back Revenue with Marsello

Our Bralette Club’s automated Win-Back campaign generated over $4K in its first 4 months

Our Bralette Club, a Singapore-based fashion retailer and body positivity ambassador, wanted to connect with its customers at opportune moments to reinforce its brand message and drive sales. They needed a solution that could seamlessly integrate with their systems to create automated, perfectly-timed marketing campaigns.

Using Marsello’s marketing automation platform, specifically its automated Win-Back campaign feature, Our Bralette Club targeted at-risk customers. This solution, which incorporated the brand's signature eye-catching graphics and GIFs, generated over $4,000 in revenue in its first four months and contributed to a total of $7,200 from all automated emails, successfully driving revenue while strengthening customer engagement.

Our Bralette Club