Case Study: Zyber achieves unified POS and eCommerce loyalty with Marsello

Zyber × Marsello Helping Brands Bridge POS and eCommerce

The customer, Zyber, is a Shopify Premier Partner agency that helps retail brands. Zyber identified a common challenge where their clients' in-store and online systems were disconnected, leading to fragmented customer data and a split brand experience for shoppers who shop across multiple channels.

Marsello provided the solution by integrating with POS and ecommerce platforms to unify customer data. This allowed Zyber to build true omnichannel loyalty programs and strategies for clients, giving them a single view of the customer. The result was the ability to create meaningful customer segments and run loyalty programs that recognize and reward customers across all sales channels.

Zyber

David Visser

Chief Executive Officer