Case Study: T.C. Elli's achieves 51x ROI from omnichannel marketing campaigns with Marsello

T.C. Elli's - Customer Case Study

T.C. Elli's, a Texas-based fashion retailer, faced the challenge of effectively engaging customers across its omnichannel presence, which included brick-and-mortar, eCommerce, and mobile. To unify these channels and drive consistent revenue, they partnered with the vendor Marsello to implement its platform, utilizing features like Email & SMS Campaigns and customer segmentation.

Marsello's solution enabled T.C. Elli's to create highly targeted email and SMS marketing campaigns. By leveraging automated customer segmentation and crafting compelling creative, the retailer achieved a 57% revenue return from email and an overall 51x ROI from its omnichannel efforts. The integration of Marsello with their Lightspeed POS and BigCommerce systems also ensured a seamless customer experience across all sales channels.

T.C. Elli's