Case Study: búl doubles campaign revenue with Marsello

búl doubles their campaign revenue amidst COVID-19

búl, an Australian fashion retailer, faced the challenge of driving online traffic and revenue, a particularly difficult task during the COVID-19 pandemic. To connect with their shoppers and achieve growth, they turned to the Marsello platform and implemented its Email Campaigns service.

Using Marsello, búl launched a direct and on-brand email campaign featuring an enticing GIF and a limited-time discount. This solution delivered outstanding results, including an industry-leading open rate of 31.16% and a remarkable 25x return on investment. The campaign generated double their average revenue per email, proving the success of Marsello in helping them engage their audience effectively.

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