Case Study: Super Butcher boosts repeat purchases and omnichannel loyalty with Marsello

Super Butcher Brings Customers Back Faster With A Loyalty Program

Super Butcher, a chain of butcher shops with a growing online presence, faced challenges with a siloed loyalty program and disconnected customer data across its physical and online stores. They needed a seamless solution to create a cohesive omnichannel experience. To address this, they turned to vendor Marsello for its loyalty program and marketing platform.

By implementing Marsello, which integrated with their Shopify, Lightspeed, and Klaviyo systems, Super Butcher unified its customer data and loyalty program. The solution delivered significant results: loyalty members now spend 55% more than other customers, and the average customer return rate improved from 55 days to 38 days. Marsello also enabled highly effective targeted SMS marketing, with the company sending half a million messages per month to drive sales.

Super Butcher

Jaden

Super Butcher