Case Study: OnceWas achieves $18,000+ in revenue and 78x ROI with Marsello automated email flows

OnceWas Generated $18,000+ with Email Automations in > 1 year

OnceWas, an Australian fashion brand, needed a way to engage shoppers and recover lost sales without adding manual work for their team. They turned to Marsello to implement an automated marketing platform to address this challenge.

Marsello's solution used automated email flows to retarget first-time shoppers, recover abandoned carts, and win back lapsed customers. This strategy, which included a high-converting abandoned cart sequence with a discount and urgency messaging, generated over $18,000 in revenue and delivered an impressive 78x return on investment for OnceWas.

OnceWas