Marsello
42 Case Studies
A Marsello Case Study
OSMOSE, a Singapore-based fashion retailer, aimed to capitalize on the Chinese New Year holiday to boost sales. To achieve this, they utilized Marsello's Email & SMS Campaigns service to implement a targeted marketing strategy.
Using Marsello, OSMOSE executed a holiday campaign that focused on showcasing new, timely arrivals without discounting. The solution included beautifully shot email campaigns and a social media initiative to promote engagement. This strategy resulted in an 85% revenue boost for the month and an impressive 90x return on investment. Their top-performing email achieved an 18% click rate and a 22% conversion rate.