Case Study: Scotty’s Makeup & Beauty doubles sales with Marsello

How Scotty’s Makeup & Beauty doubled sales with Marsello

Scotty's Makeup & Beauty, an Australian beauty retailer with over 40 years in the industry, lacked a comprehensive view of their customer base and sought a simple solution for email newsletters. They turned to the vendor Marsello to help them better engage their customers and increase online orders.

Marsello provided a suite of marketing and loyalty tools, including automated emails for cart recovery and a new loyalty program that worked both online and in-store. This solution allowed Scotty’s Makeup & Beauty to double their end-of-financial-year sales. Furthermore, Marsello's tools helped attribute 63% of all marketing revenue to email campaigns and enabled the business to expand into new customer audiences, significantly driving growth.

Scotty’s Makeup & Beauty

Hollie

Sales Manager