Case Study: Bakers Delight achieves 8x database growth with Marsello

Loyal customers are Bakers Delight’s bread and butter

Bakers Delight New Zealand, a major bakery franchise, faced the challenge of starting its customer loyalty program from scratch after acquiring the master franchise in 2022. They needed a solution that would integrate with their existing tech stack, including Lightspeed and Shopify, to provide a seamless omnichannel experience and help them rebuild their customer database.

By implementing Marsello’s all-in-one loyalty and marketing platform, Bakers Delight centralized its customer data and streamlined its program. Marsello provided the tools for email campaigns, data tracking, and automation, which led to an 8x growth in their marketing database. The program now sees a 95% participation rate and has become a key driver for consistent business growth and highly engaged customers.

Bakers Delight

Karen

Bakers Delight