Case Study: Smack Bang achieves 100% loyalty engagement with Marsello

Smack Bang’s loyalty program sees 100% engagement rate

Smack Bang, a New Zealand-based pet accessories retailer, partnered with Marsello to enhance its customer loyalty and engagement through a unified program for both its physical and online stores. They sought a solution that could seamlessly integrate with their Lightspeed POS and Shopify systems to create a consistent, branded experience for their customers.

Marsello implemented an omnichannel loyalty and referrals program, featuring a fully customized widget that matched Smack Bang's branding. The solution integrated with their POS and eCommerce platforms, allowing customers to earn points for purchases and other actions both in-store and online. This strategy delivered outstanding results for Smack Bang, including a 100% loyalty engagement rate, a 38% reward redemption rate, and over $8,200 generated from the program.

Smack Bang

Amelia Lingonis

Director