Case Study: Intelladon achieves increased marketing revenue contribution and faster, cheaper reporting with Marseli's Pipeline Insight

Improving revenue contribution and reporting efficiencies.

Intelladon, a solutions integrator focused on HR/talent-management for mid-to-enterprise organizations, needed to prove marketing’s ROI, remove the divide between sales and marketing, and stop spending 2–3 man-days monthly on error-prone custom Salesforce reports. Their existing reports were lagging “feel-good” metrics that couldn’t show campaign- or tactic-level ROI, conversion/leakage points, or integrate Marketo’s waterfall analytics.

Marseli deployed Pipeline Insight, a native Salesforce data-mining app that delivered current and historical marketing and sales analytics within a day, improved data integrity, and unified marketing and sales into one revenue-supply-chain view. The deployment is forecast to lift marketing’s revenue contribution from 6% to 15% in 12 months, saved over $20,000 in custom development, reduced reporting by three days a month (≈ $10,800/year), and significantly improved sales–marketing alignment through clear benchmarking and transparency.

Intelladon