Case Study: Vungle achieves actionable pipeline visibility and faster forecasting with Marseli's Pipeline Insight

Gaining actionable insights into the opportunity pipeline

Vungle is a fast-growing mobile video advertising network that powers 15‑second in‑app HD video ads for major apps and games. With offices in San Francisco, New York, London and Berlin, the company needed clearer visibility into a long, complex sales cycle—drilling into opportunities by rep, team and stage, identifying bottlenecks and predictive behaviors across multiple sales processes, and cutting report preparation from days to a single click.

Marseli implemented Pipeline Insight for Sales Analytics to provide micro-level, up‑to‑date views of opportunity performance without changing reps’ Salesforce workflow. The tool enabled on‑demand coaching, consolidated KPIs across processes, increased Salesforce adoption, and delivered faster, more confident forecasting and pipeline management.

Vungle