Case Study: YarcData LLC achieves smarter marketing spend and full-funnel pipeline visibility with Marseli's Pipeline Insight

Analytics provide validation and guidance to better allocate marketing resources

YarcData, a Cray company in the San Francisco Bay Area, helps enterprises uncover valuable relationships in Big Data. The company struggled to track how prospects converted to customers across channels and to identify lead sources—relying on Salesforce reports plus spreadsheets for about 70% of reporting—making it hard to drill into conversion rates, pipeline velocity, and where to allocate marketing spend.

Marseli’s Pipeline Insight Marketing Analytics gave YarcData an end-to-end, dynamic dashboard that ties campaigns and tactics to revenue, shows full-funnel conversion and velocity, and lets users filter and drill down by campaign, vertical, or rep. The tool replaced cumbersome spreadsheet analysis, provided clearer, faster insights for historical and forecasted periods, and enabled smarter resource allocation and lower sales costs.

YarcData LLC