Case Study: Evolution Craft Brewing drives double-digit growth with Marriner Marketing

Evolution Craft Brewing drives double-digit growth in four core SKUs with Marriner Marketing

Evolution Craft Brewing Company, a craft brewery, faced the challenge of standing out in a crowded market dominated by large brands. They partnered with the vendor Marriner Marketing to find a distinct niche and clarify their brand positioning.

Marriner Marketing developed a rebranding strategy that positioned Evolution as the beer for food lovers, not just beer drinkers. The solution included a complete visual refresh with sleek packaging, new messaging, out-of-home advertising, and an in-store interactive pairing wheel. This transformation successfully drove double-digit growth for four of the brewery's core products following the relaunch.

Evolution Craft Brewing Company