Case Study: Evian achieves 440 million impressions across North America with Marriner Marketing

Evian generates 440 million impressions with Marriner Marketing

The customer Evian partnered with the vendor Marriner Marketing to launch its Baby & Me campaign in North America. The challenge was to activate and promote the new campaign across three distinct and culturally diverse markets: New York, Toronto, and Los Angeles.

Marriner Marketing implemented a tailored solution for each city, adapting creative approaches and utilizing a mix of traditional media, retail integration, product sampling, and celebrity influencers. The strategy included bus shelter ads, wrapped jitneys in New York, influencer events in Toronto, and ambassador programs in LA. This approach by Marriner Marketing was highly successful, generating over 440 million impressions and distributing 300,000 product samples, which surpassed all initial campaign goals.

Evian