Case Study: Campbell’s Snacking boosts foodservice engagement with Marriner Marketing

Campbell’s Foodservice gains 2MM+ impressions with Marriner Marketing

The customer, Campbell's Foodservice, faced the challenge of driving sales for its snack portfolio in the evolving foodservice landscape, where demand for individual servings was spiking. Marriner Marketing, serving as the Agency of Record, was tasked with helping these beloved brands stand out away from home.

Marriner Marketing implemented a creative strategy that went beyond a simple lift-and-shift of retail designs, incorporating unique messaging and a virtual showcase to help operators visualize the products. This approach achieved over two million impressions and significantly over-delivered on lead forecasts compared to initial projections.

Campbell’s Foodservice (Campbell's Snacking)