Case Study: Campbell’s Foodservice achieves 1.9M+ impressions with Marriner Marketing

Campbell’s Foodservice gains 1.9M impressions with Marriner Marketing

The customer, Campbell's Foodservice, faced declining brand relevance and limited awareness of its product lines, with consumer demand for cleaner labels conflicting with preconceived notions about its iconic canned soups. The vendor, Marriner Marketing, was engaged to help revitalize the brand.

Marriner Marketing developed a new brand promise, "Made to Serve," which reignited the company's founding principle of democratizing real food. The solution included a compelling brand story, a new visual identity, updated headquarters graphics, an enhanced tradeshow presence, and a refreshed website. This campaign achieved a significant measurable impact, garnering over 1.9 million impressions in its inaugural year.

Campbell’s Foodservice