Case Study: Campbell’s boosts email engagement with Marriner Marketing

Campbell’s boosts email open rates by 42% with Marriner Marketing

The customer Campbell's sought to leverage its email subscriber list more effectively but lacked a clear strategy, treating email as an extension of social media. The vendor Marriner Marketing was engaged to create a stronger, more focused email program to better understand and engage the audience.

Marriner Marketing transformed the email program into a dynamic, personalized experience with a fresh design and segmented journeys. This solution drove a 42% increase in open rates and a 17% improvement in click-through rates, demonstrating a deeper connection with subscribers.

Campbell’s