Case Study: Butterball boosts year-round turkey usage with Marriner Marketing

Butterball boosts year-round turkey usage with Marriner Marketing

The customer, Butterball, faced the challenge of connecting with millennial foodservice operators, who had emerged as influential decision-makers. Their goal was to position their foodservice division as an understanding partner and demonstrate the versatility of turkey to meet this new audience's preferences. The vendor, Marriner Marketing, was engaged to address this challenge.

Marriner Marketing developed a solution that included peer-to-peer chef-crafted recipes, video demonstrations, and motivating messaging. They leveraged partnerships with the Culinary Institute of America to showcase expert chefs and their creative turkey recipes. This content was promoted through banners, paid social, and email directing to a dedicated landing page. The campaign successfully positioned Butterball as a helpful resource and boosted year-round turkey usage among the target audience.

Butterball