Case Study: Houndsy protects $2.3M in revenue from counterfeits with MarqVision

Houndsy’s Viral Rise and the Counterfeit Crackdown That Followed

Houndsy, a premium e-commerce pet care brand known for its smart feeders, saw demand surge after a viral TikTok video — and counterfeiters quickly followed with lookalike products, fake listings, and copied imagery that threatened its reputation, revenue, and customer trust. To stop the growing wave of infringement, Houndsy turned to MarqVision for brand protection support.

Using MarqVision’s automated enforcement and takedown solution, Houndsy was able to scale beyond manual monitoring and remove infringing content more effectively. MarqVision helped Houndsy take down 781 listings, achieve 100% removal of reported .click domains, and recover an estimated $2.3 million in revenue, all while protecting customers and supporting continued growth.

Houndsy

Pavan Bapu

Co-Founder