Case Study: Prospera Credit Union achieves stronger engagement and 584% margin ROI with Marquis Marketing Data Platform and Strategic Consulting

Prospera Credit Union boosts marketing ROI 584% with Marquis

Prospera Credit Union, a credit union with over $256 million in assets, needed to improve its member communications by ensuring it reached the right person with the right message. Their challenge was that their data was not "marketing ready," which made even the best offers go unnoticed. To address this, they partnered with Marquis and began using its Marketing Data Platform and Strategic Consulting services to organize and act on consumer data from multiple sources.

Marquis implemented a full suite of marketing solutions for Prospera, including data hygiene, targeted messaging using demographics and propensity data, and automated trigger communications. With the help of a dedicated Marquis strategist, Prospera achieved a substantial improvement in engagement and ROI. The results included growing their assets to over $340 million, achieving an average 6% response rate, and realizing a 584% average margin ROI. Marquis helped Prospera successfully automate their marketing to reach members more effectively.

Prospera Credit Union