Case Study: Northwest Credit Union increases loan balances by 34% with Marquis Marketing Data Platform

Northwest Credit Union boosts loan balances 34% with Marquis

A northwest credit union with $2B in assets faced the challenge of enhancing member engagement and loyalty in a competitive market. The credit union aimed to increase the use of its products and services and partnered with Marquis, leveraging their Marketing Data Platform and Conversational Analytics to gain crucial insights from member data.

Marquis implemented a solution that used data-driven insights to identify members for the credit union's Member Perks program and then deployed personalized, multi-channel communications to drive enrollment and engagement. The results were impressive, including a 34% increase in loan balances among enrolled members, a 32% enrollment rate in the program, and an increase to 3.16 unique products per household. The partnership with Marquis enabled the credit union to make better decisions and build stickier, more profitable member relationships.

Northwest Credit Union