Case Study: Midwest Credit Union achieves 172% ROI with Marquis’ Marketing Data Platform and Direct Mail

Midwest Credit Union drives 172% ROI with Marquis

Midwest Credit Union faced the challenge of launching a new branch in a competitive market and needed to build awareness and attract new member relationships without relying on traditional product promotions. Marquis partnered with the credit union, utilizing its Marketing Data Platform (MDP) to develop a data-driven strategy focused on long-term engagement and brand equity.

Marquis implemented a targeted direct mail campaign that invited 4,000 local households to a community event, prioritizing engagement over product promotion. This solution delivered a 172% ROI in less than a year, resulting in 61 new households and 20 new credit products, successfully establishing a foundation for long-term growth.

Midwest Credit Union